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The Paradox of Choice - Why More Is Less


Google TechTalks
April 27, 2006

Barry Schwartz

This lecture offers a great insight into why, despite commonly accepted belief, more options don't always lead to better results. --This lecture is definately worth watching for anyone intestered in psychology, design (graphic, web, industrial, etc.), or anyone involved in selling products or services. --Just wish they would have shown the comic strips in the slide presentation

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