AdArena - Virtual University LAB

E-Branding - Branding For The Web Age by Netica

2007-06-28T22:27:00.001+02:00

The Art of Innovation

2007-06-16T13:28:00.000+02:00

The Art of Innovation55:38Guy Kawasaki at the 2007 Event Marketer Conference

How is Xbox Marketed?

2007-06-11T23:12:00.000+02:00

Speech by Jeff Bell, Vice President of Global Marketing at Microsoft’s Interactive Entertainment Business

Video: The Break Up

2007-05-24T22:10:00.000+02:00

The Break-Up' is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end

GOOD Magazine: Internet Porn

2007-05-24T12:56:00.000+02:00

Great presentation idea.

The Brand Gap

2007-04-09T22:35:00.000+02:00

How to bridge the distance between business strategy and design.

Unlocking Cool

2007-04-09T22:34:00.000+02:00

By methodically approaching innovation, organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool. The UNLOCKING COOL presentation is typically delivered as a keynote speach with the slides used as a reference for the discussion.

Identity 2.0 Keynote

2007-04-09T01:02:00.001+02:00

Watch Dick deliver a compelling and dynamic introduction on Identity 2.0 and how the concept of digital identity is evolving.

EPIC 2015

2007-04-09T01:00:00.001+02:00

Robin Sloan and Matt Thompson's dark vision of blogging taken to the extreme -- has a sequel (or to be more precise, an updated, alternate version): EPIC 2005Creative Commons Deed: www.creativecommons.org/licenses/by-nc- sa/2.0/

Dance, Monkeys Dance!!

2007-04-09T00:58:00.001+02:00

Web 2.0 ... The Machine is Us/ing Us

2007-04-09T00:52:00.000+02:00

TMIU/U Response from CoryTheRavenMedia philosopher Marshall McLuhan observed that “The Medium is the Message”. That is, the form of media is what changes consciousness irrespective of the content of that media.Michael Wesch speculates that the accessibility of the internet both to add and receive content is leading to a massive paradigm shift in human thought and society.However…The internet

World's most important 6-sec drum loop

2007-04-07T16:22:00.001+02:00

Nate Harrison's 2004 video is a meditation on the ownership of culture, the nature of art and creativity, and the history of a remarkable music clip.This fascinating, brilliant 20-minute video narrates the history of the "Amen Break," a six-second drum sample from the b-side of a chart-topping single from 1969. This sample was used extensively in early hiphop and sample-based music, and became

Steve Jobs´s Speech at Stanford University

2007-04-07T01:16:00.000+02:00

Keynote Address: Storytelling as Best Practice

2007-03-04T23:19:00.000+01:00

Lunch Session Keynote at Housing California's annual Spring Conference 2006 -- "Closer to Home." Andy Goodman (www.agoodmanonline.com) explains why storytelling is so vital to communications. Find out how you can use storytelling to accomplish your goals (and don't miss the end when Andy shares HIS favorite story!)

YouTube: From Concept to Hyper-growth

2007-01-02T10:15:00.000+01:00

Less than two years after launch, YouTube has become one the most-visited destinations on the web. With more than 100 million videos served daily, it may be the fastest-growing entertainment website in the history of the World Wide Web. Jawed Karim will explain the thought process and the events that led to the development of YouTube.Original high-quality WMV:http://www.acm.uiuc.edu/con...This

Technology Management Program: Perception, Persuasion, and Communications

2006-12-11T15:33:00.000+01:00

As one of the nation?s most respected communications strategists, John Davies takes on a unique role as a CEO by investing his experience daily through hands-on analysis, strategy, and messaging. He leaves the day-to-day corporate operations of Southern California?s third largest public relations firm to professional managers, instead focusing his unique talent on the firm?s clients.He applies

VEOTAG LECTURES

2006-11-11T23:47:00.000+01:00

Guy Kawasaky starts to use Veotag. It enables people to place navigation tags in video and audio files. For example, if a speaker uses the top-ten format, you can tag where each section begins.Watch his panel about changing habits of young males, that are replacing traditional media such as TV or radio, with gaming and internet. Speeches by Guy Kawasaki: The Art of the Start and The Art of

YOUTUBERS

2006-11-05T13:01:00.000+01:00

Here's a video edited by Mick Bianchi, appropriately entitled "YouTubers". It is utterly captivating, and speaks volumes to what's happening in the CGM2 (consumer-generated multi-media) space. The video is almost ten minutes long but worth the watch.via

Transforming a 2D image into 3D

2006-10-28T12:13:00.000+02:00

Researchers of Carnegie Mellon University has managed to teach a computer to recognize and transform 2D images into 3D. ...

E Ink - The Future of Advertising and Environmental communications

2006-10-28T03:53:00.000+02:00

Student Project looking at how new screen technology "E-Ink" could be used to transform the London Underground communications and environment. Winner of a D&AD Best New Blood award.

Tinker Hatfield Nike's Vice President of Innovation Design

2006-10-16T00:08:00.000+02:00

When architects Richard Rogers, Renzo Piano, and the firm Ove Arup created Centre Georges Pompidou in the Beaubourg region of Paris, the ultra modernistic building stirred up much controversies that lasted even till today, some 30 years after it opened. With all its inner workings (pipes, air ducts, wirings...) set on the exterior of the structure, Centre Georges Pompidou was an antithesis

Ross Lovegrove on TEDTalks

2006-10-14T18:58:00.000+02:00

Ross Lovegrove is an industrial designer, best known for his work on the Sony Walkman and Apple iMac. In this highly visual presentation, he presents his recent work -- from furniture to water bottles -- which is organic in form and inspired by nature. (Recorded February 2005 in Monterey, CA. Duration: 20:14)

Music and the Mind

2006-10-09T15:48:00.000+02:00

In this edition of "Grey Matters," Aniruddh Patel, of the Neurosciences Institute, discusses what music can teach us about the brain, and what brain science, in turn, can reveal about music. Series: "Grey Matters" [Science]

Penn and Teller - Bottled Water Bullshit!

2006-09-19T22:47:00.000+02:00

The craze of bottled water is a national obsession but tap water is usually safer for you, and often better tasting too. Using a hidden camera, Penn and Teller take a look at the obsession. How branding works.

"The Google Story" - David Vise speaks at Google

2006-09-09T16:08:00.000+02:00

Not since Gutenberg invented the modern printing press more than 500 years ago, making books and scientific tomes affordable and widely available to the masses, has any new invention empowered individuals or transformed access to information as profoundly as Google. I first became aware of this while covering Google as a beat reporter for The Washington Post. What galvanized my deep interest in

Gigamon University - The Art of the Start

2006-08-30T23:27:00.000+02:00

Must see! Guy Kawasaki is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy is currently the Managing Director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow and Chief Evangelist at Apple

"Paradigm Found" - Anne Murray Speaks at Google

2006-08-27T16:13:00.000+02:00

Millions of people are frustrated by the lack of innovation and accountability undertaken by the government and other organizations, but they don?t know where or how to begin making changes. Paradigm Found is a primer for creating or reshaping institutions and businesses to be run on principles often voiced but rarely followed: learning, equality, tolerance, consensus, empowerment,

The Future of Media

2006-08-12T18:29:00.000+02:00

Keynote speech by Digital futurist Mike Walsh to the graduating students of the Australian Film, Radio & Television School. Tech Tags: blog communication speech digital futurist Mike+Walsh media marketing

"The Search" - John Battelle speaks at Google NYC

2006-08-06T16:07:00.000+02:00

John Battelle, co-founding editor of Wired and founder of The Industry Standard visits the Google New York office to speak about his book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (12/7/05).This video is part of the Authors@Google series.

"Internet Tendency" - McSweeney's authors and editors talk at Google

2006-08-06T15:23:00.000+02:00

Timothy McSweeney's Internet Tendency is an offshoot of Timothy McSweeney's Quarterly Concern, a journal created by nervous people in relative obscurity, and published four time a year.This talk is part of the Authors@Google series.

"Tell The Story" - Seth Godin speaks at Google

2006-07-24T21:48:00.000+02:00

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings

Truth in Advertising

2006-07-12T22:16:00.000+02:00

Great spoof of an advertising bureauTech Tags: blog advertising brand branding marketing online+advertising copywriter ard+director agency ads

Urban Sensing, Social Networking, And The Third Thing

2006-07-12T21:55:00.000+02:00

Google TechTalksMarch 17, 2006Jeff BurkeDana CuffDeborah EstrinMichael HamiltonMark HansenWilliam KaiserJerry KangFabian WagmisterABSTRACTSensors and their data will dominate tomorrow's global network. Location-tagged images and sound, captured from mobile phones, will intersect with data from municipal monitoring of city infrastructure and embedded sensors placed by citizens. Social

Internet Advertising and the Generalized Second Price Auction

2006-07-12T21:54:00.000+02:00

Google TechTalksFebruary 9, 2006Michael SchwarzMichael Schwarz served as an Assistant Professor at Harvard Economics Department after earning a Ph.D. from Stanford Graduate School of Business. He is a member of the National Bureau of Economics Research. Dr. Schwarz specializes in economic theory and industrial organization and applications of theory to business decision making and public

The Paradox of Choice - Why More Is Less

2006-07-12T21:51:00.000+02:00

Google TechTalksApril 27, 2006Barry SchwartzThis lecture offers a great insight into why, despite commonly accepted belief, more options don't always lead to better results. --This lecture is definately worth watching for anyone intestered in psychology, design (graphic, web, industrial, etc.), or anyone involved in selling products or services. --Just wish they would have shown the

Strike Up The Brand: How to Design for Branding

2006-07-12T21:44:00.000+02:00

Google TechTalksMay 24, 2006Jared SpoolFounding Principal, User Interface EngineeringJared M. Spool is founder of User Interface Engineering, the largest usability research organization of it?s kind in the world. If you?ve ever seen Jared speak about usability, you know that he?s probably the most effective and knowledgeable communicator on the subject today. He?s been working in the