Guy Kawasaky starts to use Veotag. It enables people to place navigation tags in video and audio files. For example, if a speaker uses the top-ten format, you can tag where each section begins.
Watch his panel about changing habits of young males, that are replacing traditional media such as TV or radio, with gaming and internet.
Here's a video edited by Mick Bianchi, appropriately entitled "YouTubers". It is utterly captivating, and speaks volumes to what's happening in the CGM2 (consumer-generated multi-media) space. The video is almost ten minutes long but worth the watch.